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TickerHOG
SectorAuto - Recreational Vehicles
Mkt cap$2.8B
EV / EBITDA8.1×
PostureHigh Velocity
Composite70/100
LensTarget-side
SE-Cluster Research·Issuer Brief·Q2 2026CIK 793952

Harley-Davidson, Inc.

HOGHIGH VELOCITYFILING INTENSITY

Harley-Davidson, Inc. reads as High Velocity (composite 70/100); pressure / disclosure signals dominate the posture this cycle · primary market Automotive.

Lens

Disclosed M&A capital (2023–2025)

N/A

flat

vs N/A in 2020–2022

Disclosed transactions

N/A

flat

0/3 active fiscal years in window

Buyer archetype

Selective Buyer

Acquisition use is visible but targeted.

Composite score

70

/100

High Velocity dominates · Filing Intensity

Financial snapshot
Revenue$4.3B
EBITDA$392M
Enterprise value$3.2B
EV / Revenue0.7×
EV / EBITDA8.1×
P/EN/A
Cash$1.8B
Total debt$499M
as of 2026-05-10
§ I·SE-Cluster Issuer Brief

Behavioral posture, nine reads.

Each index scores the issuer 0–100 against an EDGAR-anchored definition. Scores ≥ threshold elevate the issuer into the index's constituent set; the dominant index drives the masthead label.

Active Acquirer

16/100

Companies actively deploying disclosed capital into M&A

  • $106M disclosed buyer spend

Buyer Cadence

15/100

Buyer-side companies with recent filing activity

  • Filed within 34d
  • 247 8-Ks

Target Probability

12/100

Issuers showing target-side patterns from filings

  • 2 activism filings

Spin/Carve

0/100

Issuers showing spin-off, carve-out, or sum-of-parts posture

  • 2 activism filings

Pressure Watch

25/100

Issuers facing activism, governance, or control pressure

  • 2 activism filings
  • Latest activism 4.3y ago; discounted

Distress Watch

9/100

Issuers showing financial-distress filing patterns

  • 2 activism filings

Restatement Risk

0/100

Issuers with accounting-integrity flags from filings

Capital Velocity

Dominant
70/100

Issuers with the highest filing-activity intensity

  • 247 8-Ks
  • 5 form types

Quiet Power

0/100

Large issuers with low signal volume and clean disclosure cadence

  • Enterprise value $3.2B
  • 10-Q 34d ago
  • 2 active signals
§ II·SE-Cluster Issuer Brief

Capital cadence.

No disclosed M&A capital in the 10-year window.

This issuer has not disclosed material acquisition spend or count in the last ten fiscal years.

§ III·SE-Cluster Issuer Brief

Strategy posture.

The buyer's playbook in terms of strategic archetype: what each disclosed move says about how they're deploying capital.

Archetype mix

  • Geographic Expansion
    50%
  • Platform
    50%

Strategy keywords

Terms recurring across recent 10-K acquisition disclosures.

  • geographic_expansion
  • platform
§ IV·SE-Cluster Issuer Brief

Filing language.

Direct excerpts from acquisition disclosures and strategy sections: the verbs the buyer chose, in the filings they signed.

During 2009, in response to the U.S. economic recession and worldwide slowdown in consumer demand, the Company committed to a volume reduction and a combination of restructuring actions that were completed at various dates between 2009 and 2013.

10-KFY2013

In December 2011, the Company made a decision to cease operations at New Castalloy, its Australian subsidiary and producer of cast motorcycle wheels and wheel hubs, and source those components through other existing suppliers.

10-KFY2012

The actions were designed to reduce administrative costs, eliminate excess capacity and exit non-core business operations.

10-KFY2013

In 2018, the Company expects new Harley-Davidson motorcycle retail sales to grow internationally, but continues to expect challenges in the U.S. The Company's global retail expectations and disciplined supply strategy are reflected in its expectation for reduced wholesale shipments in 2018. In addition, to further improve its cost structure and maintain its world-class manufacturing operations, the Company is commencing a significant, multi-year manufacturing optimization plan anchored by the consolidation of its final assembly plant in Kansas City, Missouri into its plant in York, Pennsylvania. As the operations are consolidated, the Company expects approximately 800 jobs will be eliminated with the closure of Kansas City operations and approximately 450 jobs will be added in York by 2019. As part of this manufacturing optimization plan the Company will also close its wheel operations in Adelaide, Australia. Refer to the "Manufacturing Optimization Costs and Savings" below for further information.

10-KFY2017

participate in certain mergers, consolidations, liquidations or dissolutions; and

10-KFY2014
§ V·SE-Cluster Issuer Brief

Market context.

Where this issuer sits inside its SE-Cluster rollup wedge, with disclosed-spend rank plus trading comparables against the public peer set.

Primary market

Automotive

Market spend (2023–2025)
$12.1B
Market spend (2020–2022)
$19.2B
Recent vs prior
−37%
Issuer rank in market
N/A
Share of market capital
0.0%

Valuation positioning

8.1×EV / EBITDA

HOG trades at a -1.5-turn discount to the Automotive peer median of 9.6×.

EV / Revenue
0.7×
Net debt / EBITDA
-3.3×
Peer median EV / EBITDA
9.6×

Trading comparables

FMP market data · 2026-05-10

CompanyEV / EBITDAEV / RevNet debt / EBITDARevenueM&A 2023–2025
14.4×3.9×4.0×$3.7B$2.7B
12.2×1.3×0.4×$5.5B$136M
9.6×0.9×-1.6×$20.7B$42M
9.2×1.0×1.8×$4.2B$159M
Harley-Davidson, Inc.HOG
8.1×0.7×-3.3×$4.3BN/A
8.1×0.5×1.1×$9.9B$14M

Trading multiples from FMP market data; disclosed M&A spend from the SE-Cluster EDGAR 10-K corpus. Peer set = top disclosed buyers in Automotive. Bars scaled to the highest EV/EBITDA in the set.

§ VI·SE-Cluster Issuer Brief

Buyer landscape.

Public buyers whose stated archetypes, target categories, and recent cadence align with this issuer as a plausible acquisition target. Scores cross EDGAR signal and disclosure overlap.

Likely buyers

No public buyers surface as a strong target-side fit on current signal.

Likely sellers / divestiture partners

No reciprocal divestiture / strategic-alternatives matches identified.

§ VII·SE-Cluster Issuer Brief

Filing activity & signal stream.

Filing cadence and event-driven signals visible on EDGAR. The signal stream below is curated from restatement / spin-carve / activism categories, providing context for any near-term call.

Filing cadence

  • 10-K (annual)302026-02-26
  • 10-Q (quarterly)1002026-05-06
  • 8-K (event)2472026-05-05
  • Proxy / DEF 14A982026-04-09
  • Activism (13D / DFAN / PREC)22022-02-03

Signals on file

  • elevated

    Activism on file

    2022-02-03

    2 activist filings on file (13D, DFAN14A, PREC14A series).

  • info

    Signal

    Serial acquisition history

  • info

    Signal

    10-K strategy themes

§ VIII·SE-Cluster Issuer Brief

Audited corpus.

No audited record on file for this CIK in the current v6 corpus.

This issuer has not been extracted into the v6 audited acquirer corpus yet. The brief above pulls from ranking-level aggregates and issuer-index signal only.