Purple Innovation, Inc.
PRPLHIGH VELOCITYFILING INTENSITYPurple Innovation, Inc. reads as High Velocity (composite 70/100); pressure / disclosure signals dominate the posture this cycle · primary market Consumer Products.
Lens
Disclosed M&A capital (2023–2025)
$28M
vs $28M in 2020–2022
Disclosed transactions
N/A
1/3 active fiscal years in window
Buyer archetype
Selective Buyer
Acquisition use is visible but targeted.
Composite score
70
High Velocity dominates · Filing Intensity
Behavioral posture, nine reads.
Each index scores the issuer 0–100 against an EDGAR-anchored definition. Scores ≥ threshold elevate the issuer into the index's constituent set; the dominant index drives the masthead label.
Active Acquirer
Companies actively deploying disclosed capital into M&A
- $259M disclosed buyer spend
Buyer Cadence
Buyer-side companies with recent filing activity
- Filed within 42d
- 175 8-Ks
Target Probability
Issuers showing target-side patterns from filings
- 37 activism filings
Spin/Carve
Issuers showing spin-off, carve-out, or sum-of-parts posture
- 37 activism filings
Pressure Watch
Issuers facing activism, governance, or control pressure
- 37 activism filings
- Latest activism 2.4y ago; discounted
Distress Watch
Issuers showing financial-distress filing patterns
- 37 activism filings
Restatement Risk
Issuers with accounting-integrity flags from filings
- 1 non-reliance 8-K
- 2 auditor changes
- 5 NT late filings
- Latest event 2.6y ago; discounted
Capital Velocity
DominantIssuers with the highest filing-activity intensity
- 175 8-Ks
- 5 form types
Quiet Power
Large issuers with low signal volume and clean disclosure cadence
- Enterprise value $241M
- 10-Q 42d ago
- 3 active signals
Capital cadence.
Ten-year disclosed M&A activity. Bars show spend ($MM); ticks show recorded transaction count. Disclosure tier annotated where v6 audited corpus carries an entry.
Disclosed spend $MM Disclosed transactions (right axis)Peak spend year: $202M · Peak count: 1
| FY | Disclosed buys | Disclosed spend | Avg ticket | Audited tier |
|---|---|---|---|---|
| 2025 | N/A | N/A | N/A | N/A |
| 2024 | N/A | N/A | N/A | N/A |
| 2023 | N/A | $28M | N/A | N/A |
| 2022 | 1 | $28M | $28M | N/A |
| 2021 | N/A | N/A | N/A | N/A |
| 2020 | N/A | N/A | N/A | N/A |
Strategy posture.
The buyer's playbook in terms of strategic archetype: what each disclosed move says about how they're deploying capital.
Archetype mix
- Horizontal Consolidation20%
- Geographic Expansion20%
- Bolt On20%
- Vertical Integration20%
- Technology Acquisition20%
Strategy keywords
Terms recurring across recent 10-K acquisition disclosures.
- horizontal_consolidation
- geographic_expansion
- bolt_on
- vertical_integration
- technology_acquisition
- platform
Filing language.
Direct excerpts from acquisition disclosures and strategy sections: the verbs the buyer chose, in the filings they signed.
“Recently, the U.S. sleep product industry has experienced significant consolidation as manufacturers have acquired both direct-to-consumer companies and brick and mortar retailers to expand profitability through vertical integration and extend their reach to the consumer to capture more market share.”
“The U.S. sleep product industry has experienced significant consolidation as manufacturers have acquired both direct-to-consumer companies and brick and mortar retailers to expand profitability through vertical integration and extend their reach to the consumer to capture more market share.”
“Although we could produce our products at both sites, we are consolidating production of certain products at one site.”
“The Sleep products industry has experienced significant consolidation in recent years, including vertical integrations, with competitors acquiring brands to expand distribution networks, leverage economies of scale to gain market share and lower prices, gain greater bargaining power with suppliers, enhance brand recognition, advance research and development, and extend marketing and retail distribution channels.”
“We have two main manufacturing plants, which are located in Alpine, Utah and Grantsville, Utah.”
Market context.
Where this issuer sits inside its SE-Cluster rollup wedge, with disclosed-spend rank plus trading comparables against the public peer set.
Primary market
Consumer Products
- Market spend (2023–2025)
- $145.2B
- Market spend (2020–2022)
- $102.1B
- Recent vs prior
- +42%
- Issuer rank in market
- N/A
- Share of market capital
- 0.0%
Valuation positioning
PRPL trades at a -46.3-turn discount to the Consumer Products peer median of 12.2×.
- EV / Revenue
- 0.5×
- Net debt / EBITDA
- N/A
- Peer median EV / EBITDA
- 12.2×
Trading comparables
FMP market data · 2026-05-10
| Company | EV / EBITDA | EV / Rev | Net debt / EBITDA | Revenue | M&A 2023–2025 |
|---|---|---|---|---|---|
| 15.7× | 2.3× | 2.0× | $164.7B | $24.6B | |
| 8.7× | 1.3× | -0.1× | $10B | $5.5B |
Trading multiples from FMP market data; disclosed M&A spend from the SE-Cluster EDGAR 10-K corpus. Peer set = top disclosed buyers in Consumer Products. Bars scaled to the highest EV/EBITDA in the set.
Buyer landscape.
Public buyers whose stated archetypes, target categories, and recent cadence align with this issuer as a plausible acquisition target. Scores cross EDGAR signal and disclosure overlap.
Likely buyers
No public buyers surface as a strong target-side fit on current signal.
Likely sellers / divestiture partners
No reciprocal divestiture / strategic-alternatives matches identified.
Filing activity & signal stream.
Filing cadence and event-driven signals visible on EDGAR. The signal stream below is curated from restatement / spin-carve / activism categories, providing context for any near-term call.
Filing cadence
- 10-K (annual)142026-03-31
- 10-Q (quarterly)332026-04-28
- 8-K (event)1752026-04-28
- Proxy / DEF 14A522026-04-22
- Activism (13D / DFAN / PREC)372024-01-23
Signals on file
- critical
Non-reliance disclosure
2021-04-301 Item 4.02 filing on file; financial-statement non-reliance.
- elevated
Auditor change
2018-02-142 Item 4.01 filings on file; certifying accountant change.
- watch
Late-filing notice
2023-11-095 NT 10-K/10-Q filings on file.
- elevated
Activism on file
2024-01-2337 activist filings on file (13D, DFAN14A, PREC14A series).
- info
Signal
Serial acquisition history
- info
Signal
10-K strategy themes
- info
Signal
Restatement risk
Audited corpus.
No audited record on file for this CIK in the current v6 corpus.
This issuer has not been extracted into the v6 audited acquirer corpus yet. The brief above pulls from ranking-level aggregates and issuer-index signal only.